Audience Analytics

Compare 37 audience analytics tools to find the right one for your needs

🔧 Tools

Compare and find the best audience analytics for your needs

Ahrefs

SEO Tools & Resources to Grow Your Search Traffic.

A popular SEO software suite that provides tools for link building, keyword research, competitor analysis, rank tracking, and site audits.

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GWI

The Audience Insights Company.

A global audience research platform providing in-depth demographic, psychographic, and behavioral data on digital consumers.

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Statista

The Statistics Portal.

A leading provider of market and consumer data, offering access to over 1 million statistics and facts from various sources.

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Resonate

The Human Element of Marketing.

An AI-powered consumer intelligence platform that provides deep insights into the 'why' behind consumer behavior, focusing on values and motivations.

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SparkToro

Audience Research Made Easy.

An audience intelligence tool that helps you discover the websites, social accounts, podcasts, and YouTube channels your audience engages with.

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Semrush

The All-in-One Marketing Toolkit.

An all-in-one marketing suite that provides tools for SEO, content marketing, competitor research, PPC, and social media marketing.

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Pulsar

The Audience Intelligence Platform.

An audience intelligence and social listening platform that helps you understand your audience and create messages that matter.

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Similarweb

The easiest way to discover what's really happening online.

A digital intelligence platform that provides website and app traffic analysis, competitive insights, and market research.

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Audiense

Helping you understand audiences that matter.

An audience intelligence platform that provides deep insights into audience composition, interests, and behaviors, with a strong focus on social data.

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App Annie (now data.ai)

The first Unified Data AI company.

Provides mobile app data and analytics for the app economy.

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Keyhole

Social Media Analytics & Reporting, Simplified.

A social media analytics and reporting tool that provides real-time data on hashtags, keywords, and accounts.

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BuzzSumo

Find what's buzzing.

A content marketing platform that helps you discover engaging content, identify key influencers, and monitor brand mentions.

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Sprinklr

The Unified-CXM Platform.

A unified customer experience management (Unified-CXM) platform that combines social media, marketing, advertising, research, and customer care.

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Parse.ly

The Content Analytics Platform for Everyone.

A content analytics platform that helps publishers understand audience engagement.

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Brandwatch

The world's premier social suite.

A consumer intelligence and social media listening platform that helps brands understand and engage with their customers online.

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YouGov

The World's leading public opinion and data company.

A global public opinion and data company that provides research and insights on a wide range of topics.

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Chartbeat

Real-time analytics for publishers.

Provides real-time analytics and optimization tools for digital publishers.

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Sprout Social

Real people. Real brands. Real connection.

A social media management platform that provides tools for publishing, engagement, analytics, and listening.

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Talkwalker

The #1 Consumer Intelligence Company.

A consumer intelligence platform that uses AI-powered social listening and analytics to provide a deep understanding of consumers.

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Synthesio

The Leading Consumer Intelligence Platform.

An Ipsos company, Synthesio is a consumer intelligence platform that provides AI-powered social listening and market analysis.

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GameAnalytics

The #1 free analytics tool for game developers.

A free analytics platform that helps game developers understand player behavior and improve their games.

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Conviva

The Global Streaming Analytics Leader.

Provides real-time analytics and intelligence for streaming media.

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Socialbakers (now Emplifi)

The leading unified customer experience platform.

A social media marketing platform that helps brands manage their social media and customer experiences.

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deltaDNA

The complete game analytics and player marketing platform.

Provides real-time analytics and player marketing tools for game developers.

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ListenFirst

The Social Analytics Solution for Big Brands.

Provides social media analytics and intelligence for enterprise brands.

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Meltwater

Media, Social & Consumer Intelligence.

A comprehensive media intelligence platform that provides social listening, media monitoring, influencer marketing, and consumer insights.

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Vidooly

Video Intelligence & Cross-Platform Analytics.

An online video intelligence and analytics platform for content creators, brands, and agencies.

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Hootsuite Insights

Understand the conversations that matter.

A social listening tool powered by Brandwatch that helps you understand brand sentiment, track trends, and analyze your competition.

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Comscore

A trusted currency for planning, transacting, and evaluating media across platforms.

A media measurement and analytics company that provides data and insights on audiences and advertising.

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Nielsen

Audience is everything.

A global leader in audience measurement, data, and analytics, providing insights into what people watch, listen to, and buy.

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AudienceProject

Audience measurement and targeting for the modern media landscape.

A technology-based market research company that provides audience measurement and targeting solutions.

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ViralStat

Social Video Analytics Platform.

A cross-platform social video analytics tool for brands, agencies, and creators.

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Tubular Labs

The leader in global social video intelligence.

Provides social video analytics to measure and analyze online video content and audiences.

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Parrot Analytics

The global entertainment analytics leader.

Measures global demand for television content across all platforms.

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Whip Media

The Leading Entertainment Data and Technology Company.

Provides a data-driven platform for content licensing, planning, and research in the entertainment industry.

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Twelve Labs

Search and Understand Your Videos - with AI.

An AI-powered video understanding platform that enables powerful video search and analysis.

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Nielsen ONE

The single source for cross-platform measurement.

Provides a comprehensive, deduplicated view of audiences across all platforms and media types.

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