Amazon Advertising
Reach shoppers at every stage of their journey.
Overview
Amazon Advertising offers a suite of advertising solutions that enable businesses to reach customers on Amazon's retail website, devices (like Fire TV and Alexa), and across the web through their demand-side platform (DSP). It's particularly powerful for brands that sell products on Amazon.
✨ Key Features
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Video Ads
- Audio Ads
- Amazon DSP
- Stores
🎯 Key Differentiators
- Access to Amazon's first-party shopper data.
- Ability to target users at the final stage of the buying journey.
- Closed-loop reporting on ad spend and sales on Amazon.
Unique Value: Influence purchase decisions and drive sales by reaching high-intent shoppers directly at the point of sale.
🎯 Use Cases (4)
✅ Best For
- Boosting sales velocity and organic ranking for products on Amazon.
- Defending brand presence against competitors on product detail pages.
- Reaching high-intent shoppers at the point of purchase.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Businesses that do not sell products on Amazon (for Sponsored Ads).
- Service-based businesses.
🏆 Alternatives
Unlike general ad platforms, it offers direct access to Amazon's massive audience of active shoppers and provides clear attribution for sales generated on the platform.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Available for large advertisers and DSP clients tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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