Assertive Yield
Yield Management & Optimization for Publishers.
Overview
Assertive Yield is a platform designed to help online publishers optimize their advertising revenue. While its core focus is on yield management, it includes features for monitoring and managing the ad tags and related technologies on a publisher's site. This helps ensure that ad setups are performing correctly and not causing revenue loss or bad user experiences.
✨ Key Features
- Yield Management Automation
- Ad Tag Monitoring and Alerts
- Latency and Performance Analysis
- Prebid Analytics
- CMP and Privacy Compliance Monitoring
🎯 Key Differentiators
- Holistic focus on yield optimization, not just tag monitoring
- Deep expertise in the programmatic advertising ecosystem (Prebid)
- Real-time monitoring and alerting specific to publisher needs
Unique Value: Provides publishers with the tools to monitor and optimize their entire advertising stack, from tag performance to auction dynamics, to maximize revenue.
🎯 Use Cases (4)
✅ Best For
- Detecting broken or slow ad tags in real-time
- Optimizing header bidding configurations
- Monitoring consent rates and their impact on revenue
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Non-publishers, or companies that need to manage general marketing and analytics tags
🏆 Alternatives
Offers more publisher-specific, revenue-focused insights than generic tag auditing tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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