CleverTap
The All-in-One Customer Engagement Platform.
Overview
CleverTap is an all-in-one customer engagement and retention platform that helps brands understand, segment, and engage their users across mobile and web. It combines analytics, segmentation, and multi-channel messaging (push, in-app, email, SMS) into a single platform. CleverTap is particularly strong in mobile analytics and user retention strategies for app-based businesses.
✨ Key Features
- User Analytics & Insights
- Omnichannel Engagement (Push, Email, SMS, In-App)
- Journeys (Automation Builder)
- AI-based Segmentation
- Mobile A/B Testing
- Personalization
- Uninstall Tracking
🎯 Key Differentiators
- All-in-one platform combining deep analytics with engagement tools.
- Strong focus on user retention and mobile-specific metrics.
- AI-powered features for intent-based segmentation and predictive analysis.
Unique Value: An all-in-one platform that helps mobile brands increase user retention and lifetime value by combining real-time analytics with powerful, personalized omnichannel engagement.
🎯 Use Cases (5)
✅ Best For
- Creating automated user journeys to guide users to key activation events in an app.
- Using psychographic segmentation to target users with relevant messaging.
- A/B testing push notification copy and timing to maximize engagement.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- B2B marketing.
- Businesses that are not mobile-focused.
- Users who need a simple tool for sending email newsletters.
🏆 Alternatives
Offers a more integrated analytics and engagement solution compared to platforms that focus primarily on messaging. It is a strong competitor to MoEngage, with both offering similar all-in-one capabilities.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Advanced tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Free plan for up to 10,000 monthly active users.
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