Computer Market Research (CMR)
Delivering Channel Data Management Solutions Since 1984.
Overview
Computer Market Research (CMR) offers a suite of SaaS modules to help manufacturers manage their channel programs. Their Co-op/MDF management module is designed to streamline the process of managing marketing funds, from customized online forms for partner requests to managing approvals and notifications. The platform links MDF campaigns to leads and sales, helping to track ROI. CMR's broader focus is on managing all forms of channel data, including POS, inventory, and rebates.
✨ Key Features
- Co-op/MDF Management
- Channel POS Data Management
- Channel Inventory Management
- Deal Registration
- Rebate & Spiff Program Management
- Ship & Debit Management
🎯 Key Differentiators
- Strong focus on channel data management (POS, inventory)
- Long history and deep expertise in the industry
- Modular approach allows customers to select needed solutions
- Combination of software and data processing services
Unique Value: CMR provides the tools and services to clean, manage, and leverage channel data to automate and optimize programs like MDF, rebates, and inventory management.
🎯 Use Cases (4)
✅ Best For
- Manufacturers and distributors that need to manage and process large volumes of channel data for various programs.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies focused primarily on the marketing enablement aspects of a PRM (e.g., co-branded collateral, social media syndication).
🏆 Alternatives
Offers deeper capabilities in managing raw channel data (like POS and inventory) than typical PRM platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Varies tier)
🔒 Compliance & Security
💰 Pricing
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