Datazoom

The Real-Time Data Layer.

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Overview

Datazoom is a Video Data Platform that acts as a central hub for collecting data from video players and streaming infrastructure. Instead of integrating multiple analytics SDKs, customers integrate one Datazoom SDK. Datazoom then normalizes the data and routes it in real-time to various analytics, BI, and data warehousing tools.

✨ Key Features

  • Real-time data collection
  • Data normalization and enrichment
  • Flexible data routing to 50+ connectors
  • Single SDK implementation
  • Platform-agnostic (works with any player/CDN)
  • Data filtering and sampling

🎯 Key Differentiators

  • Video-specific data model and expertise
  • Focus on being a neutral data pipeline rather than an analytics provider
  • Reduces SDK bloat and improves application performance
  • Real-time data routing capabilities

Unique Value: Provides a flexible and powerful data infrastructure that gives businesses complete control over their video and digital experience data.

🎯 Use Cases (6)

Building custom video analytics solutions Real-time monitoring and alerting A/B testing and personalization Data warehousing and business intelligence Operational monitoring and troubleshooting Feeding data to machine learning models

✅ Best For

  • Powering real-time analytics dashboards for major broadcasters
  • Enabling personalized ad insertion for streaming services
  • Providing a unified data source for multi-departmental analytics

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies looking for an out-of-the-box, all-in-one analytics solution
  • Businesses without the technical resources to manage a data pipeline

🏆 Alternatives

Segment (for video) Direct integrations with analytics vendors

Offers more flexibility and control over the data pipeline compared to all-in-one analytics solutions, and is more specialized for the media industry than general-purpose CDPs.

💻 Platforms

Web iOS Android Smart TVs Set-top boxes API

🔌 Integrations

Conviva Mux NPAW Google Analytics Snowflake Datadog New Relic Amazon Kinesis API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ SSO ✓ SOC 2 Type II

💰 Pricing

Contact for pricing

✓ 14-day free trial

Free tier: NA

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