Freshworks CRM (formerly Freshmarketer)
Delight your customers with a single, unified CRM.
Overview
Freshworks CRM is a unified customer relationship management platform. The marketing module (formerly Freshmarketer) includes tools for conversion rate optimization. It allows users to A/B test changes on their website, analyze results, and view heatmaps to understand user behavior, all within the context of their broader sales and marketing activities.
✨ Key Features
- A/B Testing
- Split URL Testing
- Heatmaps
- Session Replay
- Marketing Automation
- Email Marketing
- Chatbots
🎯 Key Differentiators
- Unified platform for sales, marketing, and support
- Ease of use
- Good value for the price
Unique Value: Provides a single source of truth for customer data across marketing, sales, and support, with built-in tools to optimize the customer journey.
🎯 Use Cases (4)
✅ Best For
- Testing different landing page variations for a marketing campaign
- Using heatmaps to see which parts of a homepage are most engaging
- Optimizing email subject lines
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing a standalone, best-of-breed CRO tool
- Advanced server-side testing
🏆 Alternatives
Its CRO tools are integrated into a full CRM, which is an advantage for teams who want to connect their optimization efforts directly to sales and support data.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 21-day free trial
Free tier: Up to 100 marketing contacts
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