Indiegogo

The Destination for Clever Things.

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Overview

Indiegogo is one of the pioneering crowdfunding platforms, helping entrepreneurs and creators bring their ideas to life. While it's often compared to Kickstarter, Indiegogo offers more flexibility, most notably through its 'Flexible Funding' option, which allows creators to keep the funds they raise even if they don't meet their goal. The platform is primarily used to fund tech gadgets, creative projects, and community-focused initiatives. It has a large, active community of backers who are interested in discovering and supporting new innovations.

✨ Key Features

  • Crowdfunding for Products & Projects
  • Flexible Funding Option (Keep what you raise)
  • Fixed Funding Option (All or nothing)
  • InDemand (allows fundraising after campaign ends)
  • Large Backer Community
  • Marketing & Promotion Support

🎯 Key Differentiators

  • Option for flexible funding (keep what you raise)
  • InDemand feature allows for continuous fundraising
  • Strong focus on tech and hardware innovation

Unique Value: Offers creators and entrepreneurs a flexible crowdfunding platform to launch their ideas, with the key option to keep all funds raised, reducing the risk of failed campaigns.

🎯 Use Cases (4)

Launching new tech products and gadgets Funding creative projects like films, music, and comics Community and social enterprise projects Pre-selling innovative products to gauge market demand

✅ Best For

  • Bringing a new consumer electronics product to market
  • Funding the production of an independent film
  • Launching a sustainable or social-impact product

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Nonprofit fundraising (better suited for platforms like Givebutter or Classy)
  • Personal cause fundraising (better suited for GoFundMe)
  • Equity crowdfunding

🏆 Alternatives

Kickstarter

The primary competitor is Kickstarter. Indiegogo's flexible funding and InDemand features make it a more versatile choice for projects that can proceed with partial funding or want to continue sales after the campaign.

💻 Platforms

Web API

🔌 Integrations

Facebook Google Analytics

🛟 Support Options

  • ✓ Email Support

🔒 Compliance & Security

✓ GDPR ✓ PCI Compliant

💰 Pricing

Contact for pricing
Free Tier Available

Free tier: It is free to create and launch a campaign. Indiegogo charges a 5% platform fee on all funds raised, plus standard payment processing fees.

Visit Indiegogo Website →