Leanplum
The platform for mobile engagement.
Overview
Leanplum, a CleverTap company, is a mobile marketing platform that helps brands orchestrate multi-channel campaigns to drive engagement and business growth. It combines messaging (push, in-app, email, app inbox) with A/B testing and analytics to help marketers create personalized, impactful customer journeys.
✨ Key Features
- Multi-channel Messaging
- Visual Campaign Builder
- A/B Testing & Optimization
- User Segmentation
- Lifecycle Campaigns
- Mobile App Analytics
🎯 Key Differentiators
- Strong focus on A/B testing and campaign optimization.
- User-friendly interface for marketers.
- Now part of CleverTap, offering a potentially more integrated solution.
Unique Value: Provides a complete mobile engagement solution that helps marketers test everything and personalize every experience to drive results.
🎯 Use Cases (5)
✅ Best For
- Increasing user retention with automated lifecycle campaigns.
- Optimizing push notification copy and timing through A/B testing.
- Guiding users through onboarding with a sequence of in-app messages.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Web-only businesses.
- Companies needing a simple, single-channel messaging tool.
🏆 Alternatives
Historically known for its powerful A/B testing capabilities, it now benefits from being part of the broader CleverTap platform, combining its strengths with CleverTap's analytics depth.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
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