MadKudu
The Predictive Scoring and PLG Orchestration Platform.
Overview
MadKudu connects to your CRM, marketing automation, and product analytics data to build predictive models. It scores leads and accounts based on their likelihood to convert (PQL) or expand. This allows teams to prioritize their efforts, automate workflows, and deliver personalized experiences based on where a customer is in their journey. It's a key tool for operationalizing a product-led sales motion.
✨ Key Features
- Predictive Lead & Account Scoring
- PQL Identification
- Customer Fit Modeling
- Behavioral Scoring
- Data Enrichment
- Marketing & Sales Orchestration
🎯 Key Differentiators
- Focus on predictive modeling and data science
- Combines demographic, firmographic, and behavioral data
- Platform is adaptable for both marketing-led and product-led motions
- Fast time-to-value compared to building models in-house
Unique Value: Uses data science to eliminate the guesswork in sales and marketing, allowing teams to focus on the leads and accounts that are most likely to drive revenue.
🎯 Use Cases (5)
✅ Best For
- Increasing sales efficiency by focusing reps on the highest-scoring leads
- Automating the free-to-paid conversion process
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies without sufficient data to build a predictive model
- Teams looking for a simple, rules-based PQL system
🏆 Alternatives
Provides a more sophisticated, machine-learning-driven approach than simple rules-based scoring in a CRM, and is more accessible than building and maintaining a data science practice internally.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Free data studio and demographic scoring for a limited number of leads.
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