Marsello

The All-in-One Marketing Platform for Retail & Ecommerce.

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Overview

Marsello is a comprehensive marketing platform designed for retail and e-commerce businesses. It brings together a variety of marketing channels, including email, SMS, loyalty programs, and customer reviews, into a single dashboard. A key feature of Marsello is its abandoned cart recovery functionality, which allows businesses to send automated email and SMS reminders to customers who have left items in their cart. The platform's integration with point-of-sale (POS) systems also enables it to track and recover abandoned carts from in-store interactions.

✨ Key Features

  • Abandoned Cart Recovery (Email & SMS)
  • Loyalty & VIP Programs
  • Customer Reviews & Feedback
  • Email & SMS Marketing Automation
  • Segmentation
  • POS Integration

🎯 Key Differentiators

  • All-in-one platform for marketing, loyalty, and reviews
  • Strong integration with POS systems for omnichannel retailers
  • Focus on customer retention

Unique Value: Marsello provides a unified platform for businesses to manage their marketing, loyalty, and reviews, enabling them to create a seamless customer experience and effectively recover abandoned carts across all channels.

🎯 Use Cases (4)

Recovering abandoned carts from both online and in-store Building customer loyalty with a points-based rewards program Collecting and displaying customer reviews to build social proof Sending targeted email and SMS marketing campaigns

✅ Best For

  • Sending an automated email to a customer who abandoned their cart online, followed by an SMS if they don't convert
  • Rewarding loyal customers with points for their purchases, which they can redeem for discounts

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Businesses that are purely online and do not have a physical retail presence
  • Companies looking for a simple, standalone abandoned cart tool

🏆 Alternatives

Klaviyo Omnisend Yotpo

Compared to point solutions, Marsello offers a more integrated approach to customer marketing, which is particularly beneficial for omnichannel retailers.

💻 Platforms

Web

🔌 Integrations

Shopify BigCommerce Lightspeed Vend Kounta

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ GDPR Compliant

💰 Pricing

$49.00/mo
Free Tier Available

✓ 14-day free trial

Free tier: Up to 500 contacts

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