Microsoft Clarity
Clarity is a free, easy-to-use tool that captures how real people actually use your site.
Overview
Microsoft Clarity is a free behavioral analytics tool that provides insights into user behavior through features like session recordings, heatmaps, and automated insights. It helps website owners understand user journeys, identify points of friction, and make data-driven decisions to improve the user experience. Clarity is designed to be privacy-focused and is free forever without traffic limits.
✨ Key Features
- Session Recordings
- Heatmaps (Clickmaps and Scrollmaps)
- AI-powered Insights (Rage clicks, dead clicks, excessive scrolling)
- Clarity Copilot for intelligent summaries
- Mobile App Analytics (Android, iOS, React Native)
- Google Analytics Integration
🎯 Key Differentiators
- Completely free with no traffic limits
- AI-powered insights to automatically flag user frustration
- Backed by Microsoft's infrastructure
Unique Value: Provides powerful behavioral analytics features like session recordings and heatmaps completely for free, making it accessible to everyone.
🎯 Use Cases (5)
✅ Best For
- Using session recordings to debug user-reported issues
- Analyzing heatmaps to optimize call-to-action button placement
- Identifying rage clicks to fix broken or confusing UI elements
💡 Check With Vendor
Verify these considerations match your specific requirements:
- A/B testing (Clarity shows 'what' but not 'why' in a testing context)
- Quantitative traffic analysis (better suited for Google Analytics)
🏆 Alternatives
While paid alternatives may offer more advanced features or deeper integrations, Clarity provides the core functionality for understanding user behavior at zero cost.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
🔒 Compliance & Security
💰 Pricing
Free tier: No traffic limits, free forever
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