mParticle
The Customer Data Platform for Enterprise
Overview
mParticle is an enterprise-focused customer data platform (CDP) that helps brands manage and activate their customer data. It enables data collection from multiple sources, creates unified customer profiles, and integrates with a wide range of marketing, analytics, and data warehousing tools.
✨ Key Features
- Data Collection and Ingestion
- Identity Resolution
- Audience Segmentation and Activation
- Data Quality and Governance
- Real-time Data Streaming
- 300+ Integrations
🎯 Key Differentiators
- Enterprise-grade security and compliance.
- Strong focus on data governance and quality.
- Flexible and scalable architecture.
Unique Value: Provides the data infrastructure for brands to deliver exceptional customer experiences.
🎯 Use Cases (5)
✅ Best For
- Connecting mobile app, web, and in-store data to create a single customer profile.
- Building complex audience segments for targeted advertising.
- Enforcing data governance rules to comply with GDPR and CCPA.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with simple data needs.
- Companies that do not require enterprise-level security and governance features.
🏆 Alternatives
Offers more robust enterprise features and support compared to some other CDPs.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: NA
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