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Numerator

Intelligence you can act on.

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Overview

Numerator combines a massive, first-party consumer panel with advanced technology to provide a real-time view of consumer buying behavior and the competitive landscape. They offer insights into market share, consumer demographics, shopping behavior, and advertising effectiveness across both online and offline channels.

✨ Key Features

  • Omnichannel Market Share
  • Consumer Purchase Panels
  • Shopper Insights & Demographics
  • Advertising & Promotion Effectiveness
  • New Product Launch Tracking
  • Retailer-Specific Insights

🎯 Key Differentiators

  • Massive, tech-driven consumer panel provides near real-time data
  • Omnichannel view connects online and offline purchasing
  • Modern platform compared to traditional market research firms

Unique Value: Provides a faster, more granular, and more complete picture of consumer purchasing behavior across all channels than traditional market research methods.

🎯 Use Cases (5)

Understanding true market share across all retail channels Analyzing consumer switching behavior and loyalty Identifying growth opportunities with specific consumer segments Measuring the ROI of advertising and promotions Tracking the performance of new product launches

✅ Best For

  • Omnichannel consumer behavior analysis
  • Market share measurement for CPG brands
  • Competitive intelligence for brand and retail strategy

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Real-time operational tasks like repricing or inventory management
  • Small businesses needing a self-serve analytics tool

🏆 Alternatives

NielsenIQ IRI Kantar

Offers a more modern, tech-driven, and omnichannel approach compared to the slower, more traditional methodologies of competitors like Nielsen and IRI.

💻 Platforms

Web

🔌 Integrations

API BI Tools

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO

💰 Pricing

Contact for pricing

Free tier: NA

📊 Market Info

Customers: 1000-5000

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