Quantcast Platform
The Audience Intelligence Platform.
Overview
The Quantcast Platform is an audience intelligence and programmatic advertising platform powered by Ara, its AI and machine learning engine. It provides audience insights, targeting, and measurement solutions that help brands and agencies understand and reach their customers online.
✨ Key Features
- AI-driven audience modeling and targeting
- Programmatic advertising across display, video, and native
- Cookieless advertising solutions
- Real-time audience insights
- Conversion tracking and measurement
- Self-serve platform
🎯 Key Differentiators
- Proprietary AI and machine learning engine (Ara) for audience modeling.
- Large-scale first-party data from its publisher network.
- Advanced cookieless targeting and measurement capabilities.
Unique Value: Leverage a powerful AI engine and massive dataset to find and influence your ideal audience, with or without cookies.
🎯 Use Cases (4)
✅ Best For
- Reaching new, high-value audiences identified by AI.
- Running effective advertising campaigns without relying on third-party cookies.
- Gaining deep insights into website audience composition.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Advertisers who require manual control over every aspect of bidding and targeting.
- Companies focused only on search or social media advertising.
🏆 Alternatives
Offers a more integrated solution for audience insights and activation compared to standalone DSPs, with a strong focus on cookieless technology.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Available tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Quantcast Measure provides free audience insights.
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