Tealium iQ Tag Management
The foundation of a healthy data strategy.
Overview
Tealium iQ is a leading enterprise tag management solution that provides a data-centric approach to managing marketing technology. It allows businesses to control their data foundation, streamline tag deployments, and unify customer data across various platforms. It's a core component of the Tealium Customer Data Hub.
✨ Key Features
- Over 1,300 turnkey integrations
- Mobile app support
- Data governance and privacy controls
- Data layer management
- Performance and security features
🎯 Key Differentiators
- Vendor-neutral approach with a massive integration library
- Strong focus on data governance and privacy
- Part of a broader Customer Data Platform (CDP)
Unique Value: Provides a robust, vendor-neutral foundation for an enterprise's entire marketing and data stack, ensuring data quality and compliance.
🎯 Use Cases (4)
✅ Best For
- Managing complex tag deployments for large enterprises
- Creating a unified customer data layer for CDPs
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with very basic tagging needs
🏆 Alternatives
Offers more comprehensive enterprise features, integrations, and data governance capabilities compared to free alternatives like GTM.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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