Traackr
The Influencer Marketing Platform for the Enterprise.
Overview
Traackr is an influencer marketing platform that provides tools for influencer discovery, campaign management, and performance measurement. While heavily focused on consumer brands and social media creators, its powerful discovery and analytics engine can be adapted for B2B and Analyst Relations. AR teams can use Traackr to identify influential analysts based on their audience, engagement, and content, manage relationships, and measure the true reach and impact of their advocacy.
✨ Key Features
- Influencer Discovery
- Audience Analytics
- Campaign Management
- Budget Optimization
- Performance Measurement & Benchmarking
- Competitive Intelligence
🎯 Key Differentiators
- Proprietary influencer scoring system (Brand Vitality Score - VIT)
- Strong focus on competitive intelligence and market benchmarking
- Enterprise-grade platform designed for global scale and complexity
Unique Value: Provides enterprises with a single, data-driven platform to manage and measure influencer marketing as a strategic business function.
🎯 Use Cases (5)
✅ Best For
- Enterprise-scale influencer relationship management
- Data-driven influencer selection
- Measuring the ROI of influencer marketing
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Teams needing a tool specifically for managing analyst report submissions and formal inquiries.
- Users looking for a traditional media database of journalists.
🏆 Alternatives
Offers more sophisticated benchmarking and competitive intelligence features than many competitors, tailored for the strategic needs of large organizations.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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