Amazon Marketing Cloud
Discover advertising insights.
Overview
Amazon Marketing Cloud (AMC) is a clean room solution built on AWS that allows advertisers to analyze their advertising and business data alongside Amazon Ads event data. It helps marketers understand the customer journey, measure cross-channel media performance, and build audiences by running SQL queries on pseudonymized, aggregated data. Access is available at no cost to eligible advertisers.
✨ Key Features
- Access to pseudonymized Amazon Ads signals
- Ability to upload and join advertiser's own data
- Flexible SQL-based analysis
- Built on secure AWS infrastructure
- No cost to eligible advertisers (pay for AWS usage)
- Audience building capabilities
🎯 Key Differentiators
- Exclusive access to Amazon's vast first-party retail and advertising data
- Covers the full funnel of on- and off-Amazon advertising touchpoints
- No cost for the service itself, only for underlying AWS usage
Unique Value: Provides a holistic view of campaign performance and customer behavior across the Amazon ecosystem, enabling advertisers to make data-driven decisions in a privacy-safe manner.
🎯 Use Cases (5)
✅ Best For
- Analyzing how different ad types (e.g., Sponsored Display vs. DSP) work together to drive conversions
- Measuring the impact of off-Amazon advertising on Amazon sales
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Analysis of non-Amazon retail or media performance
- Users without any advertising presence on Amazon
- Teams without SQL knowledge
🏆 Alternatives
Offers unique access to Amazon's retail and advertising data, which is not available in any other clean room, making it indispensable for Amazon advertisers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (AWS Support Tiers (Developer, Business, Enterprise) tier)
🔒 Compliance & Security
💰 Pricing
Free tier: AMC is available at no cost to eligible advertisers. Advertisers pay for AWS compute and storage costs associated with their usage.
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