LiveRamp
The Data Collaboration Platform of Choice
Overview
LiveRamp provides a data collaboration platform that allows companies to connect, control, and activate data to improve customer experiences and business outcomes. It focuses on identity resolution, linking disparate online and offline data points into unified, privacy-compliant customer profiles. Its infrastructure is designed to be interoperable, supporting addressability for brands, agencies, and publishers, especially in a world without third-party cookies. They emphasize privacy-enhancing technologies and have a large network of over 650 partners.
✨ Key Features
- Identity Resolution (RampID)
- Data Onboarding
- Data Activation
- Data Collaboration (Safe Haven)
- Measurement and Analytics
- Extensive Partner Integrations
🎯 Key Differentiators
- Large partner ecosystem
- Focus on data collaboration and privacy-enhancing technologies
- Strong offline data onboarding capabilities
Unique Value: LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.
🎯 Use Cases (6)
✅ Best For
- Danone partnered with retailers to augment its limited customer data, uncovering previously unavailable insights and optimizing activations.
- NBCUniversal unites data globally to drive innovation.
- McDonald's improves media measurement and ROI.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses with limited first-party data
- Companies without a need for cross-channel marketing
🏆 Alternatives
Offers a more neutral and open approach, allowing clients to select from a wide range of best-in-class partners and technology.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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