NPAW

Holistic Video Intelligence.

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Overview

NPAW (Nice People at Work) offers a holistic video intelligence platform for OTT, VOD, and broadcast services. Their suite of tools, including YOUBORA, provides insights into audience behavior, quality of experience (QoE), and application performance to help businesses make data-driven decisions.

✨ Key Features

  • End-to-end visibility
  • Real-time QoE and QoS monitoring
  • Audience and content insights
  • Advanced filtering and segmentation
  • AI-powered alerting and anomaly detection (NaLa)
  • Ad analytics

🎯 Key Differentiators

  • Holistic view combining video, app, and user analytics in one platform
  • AI assistant (NaLa) for proactive issue detection
  • Granular filtering and root-cause analysis capabilities

Unique Value: Empowers video services to make smarter decisions by correlating video performance with user behavior and business outcomes in a single platform.

🎯 Use Cases (5)

Monitoring and improving video streaming quality Understanding user behavior and engagement Optimizing content catalog and discovery Troubleshooting playback issues Churn prediction and reduction

✅ Best For

  • Providing QoE analytics for major telcos, broadcasters, and streaming services to reduce buffering and improve viewer satisfaction.

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Individual content creators
  • Non-video-centric businesses

🏆 Alternatives

Conviva Mux Bitmovin Analytics

Provides a more unified view of the entire service (not just video playback) compared to pure-play QoE monitoring tools.

💻 Platforms

Web iOS Android Smart TVs Roku Consoles API

🔌 Integrations

Akamai AWS Google Cloud Conviva Bitmovin API

🛟 Support Options

  • ✓ Email Support
  • ✓ Live Chat
  • ✓ Phone Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ ISO 27001 ✓ SSO ✓ ISO 27001

💰 Pricing

Contact for pricing

✓ 30-day free trial

📊 Market Info

Customers: 200-500

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