VideoAmp
The Trusted TV Measurement and Currency Partner.
Overview
VideoAmp is an advertising measurement and optimization platform that unifies and deduplicates audiences across linear TV, streaming, and digital. It uses a commingled dataset from set-top boxes and smart TVs to provide planning, measurement, and currency solutions for the advertising industry, positioning itself as a modern alternative to legacy measurement systems.
✨ Key Features
- Cross-platform measurement and currency
- Audience planning and activation
- Campaign optimization
- Advanced audience segmentation
- Deduplicated reach and frequency
- Attribution and ROI measurement
🎯 Key Differentiators
- Focus on creating a new, big-data-based currency for the media industry
- Privacy-compliant methodology for unifying viewership data
- Integration of measurement with planning and optimization tools
- Strong partnerships with major agencies and publishers
Unique Value: Provides a more accurate and efficient way for the advertising industry to value and transact on audiences in a convergent TV and digital world.
🎯 Use Cases (5)
✅ Best For
- Serving as an alternative currency for major advertising holding companies and media sellers for planning and guaranteeing campaigns.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies needing technical video playback (QoE) analytics
- Businesses not involved in large-scale media buying or selling
🏆 Alternatives
Aims to be a full-fledged currency solution, going beyond just measurement to facilitate planning and optimization based on a more modern, big-data foundation than traditional ratings.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
📊 Market Info
Customers: 200-500
Total Funding: $520.0M
🔄 Similar Tools in Streaming Analytics
Conviva
Real-time experience and audience analytics for streaming media....
NPAW (Nice People at Work)
A video intelligence company offering a suite of analytics and business intelligence solutions for t...
Mux
An API-first platform for video streaming and analytics....
Datazoom
A real-time video data platform that collects and routes data to any tool....
Bitmovin Analytics
Video analytics providing insights into performance, audience, and quality of experience....
Akamai Media Analytics
Analytics that provide insights into the quality and performance of media delivered via Akamai's CDN...