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🔧 Zeta Global

Zeta Global

The Data-Cloud for Marketers.

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Overview

Zeta Global is a marketing technology company that combines a data cloud with an AI-powered marketing platform. Its Customer Data Platform (CDP) helps brands unify their first-party data with Zeta's proprietary data to create a more complete view of the customer and power personalized marketing.

✨ Key Features

  • Customer Data Platform
  • Data Enrichment with Zeta Data Cloud
  • AI-powered Segmentation and Activation
  • Omnichannel Engagement
  • Analytics and Measurement
  • Identity Resolution

🎯 Key Differentiators

  • Proprietary data cloud for data enrichment
  • AI-powered marketing platform
  • Focus on customer acquisition and growth

Unique Value: Combines a powerful CDP with a proprietary data cloud and AI-powered marketing platform to help brands acquire and retain high-value customers.

🎯 Use Cases (4)

Customer Acquisition Personalized Marketing Customer Loyalty Data Enrichment

✅ Best For

  • Improving customer acquisition with data-driven targeting
  • Enriching first-party data for a more complete customer view
  • Powering personalized, omnichannel marketing campaigns

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Companies that do not want to use third-party data for enrichment
  • Businesses looking for a simple, standalone CDP

🏆 Alternatives

Epsilon Acxiom Merkle Salesforce Data Cloud

Offers a more data-enrichment-focused solution compared to pure-play CDPs, which can be beneficial for customer acquisition.

💻 Platforms

Web API

🔌 Integrations

Salesforce Adobe Oracle LiveRamp API

🛟 Support Options

  • ✓ Email Support
  • ✓ Phone Support
  • ✓ Dedicated Support (Varies tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001 ✓ CCPA

💰 Pricing

Contact for pricing

Free tier: NA

Visit Zeta Global Website →

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