πŸ”§ Tools in Programmatic Advertising

StackAdapt

The #1 DSP for Performance Marketers.

A self-serve programmatic DSP known for its strengths in native, video, and display advertising campaigns.

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illumin (AcuityAds)

Your Advertising Automation Platform.

A journey-based advertising platform that allows marketers to plan, buy, and optimize campaigns based on the consumer journey.

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Viant Technology

The Advertising Technology Company.

A people-based DSP that enables omnichannel advertising with a focus on CTV and cookieless solutions.

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Beeswax (by FreeWheel)

The Bidder-as-a-Serviceβ„’ Platform.

A highly customizable DSP platform that gives sophisticated advertisers control over their bidding algorithms.

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Simpli.fi

The Advertising Automation Platform for People and Places.

A programmatic platform specializing in localized and addressable advertising across CTV, mobile, and display.

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Basis Technologies

The most comprehensive advertising and business automation platform.

An integrated platform combining a DSP with workflow automation, analytics, and business intelligence tools.

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Quantcast Platform

The Audience Intelligence Platform.

An AI-driven platform for audience intelligence and programmatic advertising, helping brands reach new customers.

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The Trade Desk

A media-buying platform for the open internet.

A global demand-side platform (DSP) for agencies and advertisers to buy and manage data-driven digital advertising campaigns.

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SmartyAds DSP

Full-Stack Programmatic Advertising Ecosystem.

A full-stack programmatic platform offering a DSP for advertisers and agencies seeking global reach and flexible campaign management.

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PubMatic

The Future of Programmatic.

An independent technology company that provides a supply-side platform (SSP) and other tools for publishers and buyers.

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Choozle

Digital Advertising Made Easy.

A self-service programmatic platform designed for ease of use, catering to small to mid-sized businesses and agencies.

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Google Display & Video 360

The integrated tool for creative, data, and media teams to work together.

Google's enterprise-grade demand-side platform (DSP) for planning, buying, and optimizing media across various channels.

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Xandr Invest (Microsoft Invest)

Strategic buying for the modern media landscape.

A strategic buying platform and DSP offering access to premium inventory and advanced data capabilities.

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Magnite

The world's largest independent sell-side advertising company.

A leading independent supply-side platform (SSP) that provides tools for publishers and connects buyers to premium inventory.

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Amazon DSP

Reach audiences at scale across the web.

Amazon's demand-side platform that enables advertisers to programmatically buy display, video, and audio ads.

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Adobe Advertising Cloud

The independent, end-to-end platform for managing advertising.

An omnichannel DSP that integrates with the Adobe Experience Cloud for unified data and campaign management.

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MediaMath

Powering the transparent and accountable advertising supply chain.

An independent omnichannel DSP focused on supply path optimization and transparency for large, complex campaigns.

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Criteo

The Commerce Media Platform.

A programmatic platform focused on commerce marketing, specializing in retargeting and driving sales for retailers.

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AdRoll

Marketing & Ads Platform for D2C Brands.

An e-commerce marketing platform specializing in retargeting, brand awareness, and email marketing for D2C brands.

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Yahoo Advertising

Your Partner in Growth.

A unified ad tech platform offering a DSP with access to exclusive data and omnichannel inventory.

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Smaato

The Digital Ad Tech Platform.

A digital ad tech platform with a focus on mobile app monetization for publishers and advertisers.

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PropellerAds

The Multisource Advertising Platform.

An ad network and platform providing access to unique traffic sources, known for push notifications and popunder ads.

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BidMind

Omnichannel Programmatic Advertising Platform.

A programmatic platform delivering ads across DOOH, audio, CTV, mobile, and desktop, available as self-serve or managed.

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