Signal
The First and Only Real-Time Data Onboarding Platform.
Overview
Signal provides a platform focused on resolving customer identity across devices and channels in real-time. Its tag management system is a component of this broader platform, designed to collect data that fuels its identity graph. It helps brands connect with customers and prospects more effectively by creating a persistent, unified customer view.
✨ Key Features
- Cross-device Identity Resolution
- Real-time Data Collection
- Audience Segmentation
- Data Onboarding
- Tag Management
🎯 Key Differentiators
- Focus on real-time identity resolution
- Owned identity graph
- Specializes in connecting first-party data across the adtech/martech ecosystem
Unique Value: Enables brands to build their own first-party identity asset and use it to improve marketing effectiveness in real-time.
🎯 Use Cases (4)
✅ Best For
- Connecting known customer data (from a CRM) with anonymous digital behavior
- Powering people-based marketing campaigns
- Improving match rates in ad platforms
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies that only need basic client-side tag deployment
🏆 Alternatives
Offers a more focused and real-time approach to identity resolution compared to broader CDPs, and more control than third-party data providers.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
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