Tag Governance

Compare 20 tag governance tools to find the right one for your needs

πŸ”§ Tools

Compare and find the best tag governance for your needs

RudderStack

The Composable Customer Data Platform.

An open-source, warehouse-first Customer Data Platform for developers.

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Stape

Server Google Tag Manager Hosting.

A platform providing hosting and tools for server-side Google Tag Manager.

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DataTrue

Automated Data Assurance.

An automated platform for testing and validating analytics and marketing tags across user journeys.

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Piwik PRO Tag Manager

Deploy tags, pixels, and JavaScript code safely without IT’s help.

A privacy-focused tag management system, part of the Piwik PRO Analytics Suite.

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Tag Inspector

The Tag Auditing & Monitoring Platform.

A tag auditing platform for validating data collection, monitoring performance, and ensuring compliance.

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Google Tag Manager

Manage all your website tags without editing code.

A free tag management system that allows you to manage and deploy marketing tags on your website or mobile app.

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Segment

The Customer Data Platform that helps you collect, clean, and control your customer data.

A Customer Data Platform (CDP) that provides tag management as part of its data collection capabilities.

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ObservePoint

Automated Digital Governance.

A platform for automated tag auditing and data governance, ensuring clean and compliant data collection.

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Adobe Experience Platform Tags

Deploy and manage all the analytics, marketing, and advertising tags.

Adobe's next-generation tag management solution, included with Adobe Experience Cloud.

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Matomo Tag Manager

The privacy-friendly Tag Manager.

An open-source, privacy-focused tag management system that gives you full control over your data.

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mParticle

Your AI-powered Customer Data Platform.

An enterprise Customer Data Platform that helps brands unify customer data and orchestrate personalized experiences.

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Commanders Act

A Cookieless Marketing Platform.

A European SaaS software vendor offering a suite of tools for tag management, consent, and data activation.

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Tealium IQ Tag Management

The Foundation of Your Customer Data Collection.

Enterprise tag management to control and manage your entire marketing technology stack.

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Celebrus

The Real-Time, First-Party Data Platform.

A first-party data capture and real-time personalization platform.

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Crownpeak TagControl

Monitor and control your website tags.

A tag auditing and monitoring solution that is part of Crownpeak's Digital Governance suite.

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Ensighten

Unleash the Power of Your Customer Data.

An enterprise tag management and customer data platform focused on security and governance.

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Signal

The First and Only Real-Time Data Onboarding Platform.

A customer identity and data onboarding platform with tag management capabilities.

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Jitsu

The Open Source Data Collection Platform.

An open-source data collection and integration platform, now part of Segment.

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Tagtician

Your Solution Design & Validation Partner.

A tool for designing, documenting, and validating analytics implementations.

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Assertive Yield

Yield Management & Optimization for Publishers.

A yield management platform for publishers that includes tag governance and monitoring features.

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